Bad Marketing was founded by industry pioneers Eddie Maalouf and Ashton Shanks, who merged their successful agencies, Hemon and 4Media, to create a singular, disruptive digital marketing brand. Recognizing the pain points business owners face with traditional agency models, they set out to revolutionize the industry by focusing on client success and long-term relationships. Individually, their agencies achieved some of the highest success and retention rates in the industry, and together, they aim to deliver even greater results.

Eddie and Ashton believe that the agency model is broken, often prioritizing new clients over current ones. Bad Marketing was created to challenge this norm by combining the greatest talent in the marketing world, ensuring that every strategy and campaign is tailored to drive client success. With no shortcuts taken and a commitment to excellence, Bad Marketing only succeeds when its clients do.